| Date: | April 19, 2006 12:48 pm |
| Subject: | Business | | Word Count: | 150 | | Page Count: | 1 |
Brown Forman - Company Analysis
Straight up or mixed, whiskey or wine – Brown-Forman’s got a drink for you. The Louisville, Kentucky based company is the best known for its world famous whiskeys, Jack Daniel’s and Southern Comfort. It’s wine and spirits segment manufactures, bottles, imports, exports and markets a wide variety of other alcoholic beverages and wines (Bel Arbors and Bolla). But Brown-Forman is also part of a consumer durables segment which sells fine china (Dansk and Lenox), sterling silver jewellery and personal leather accessories (Hartmann). Flat profits in the distilling industry spurred Brown-Forman to develop an international presence by diversifying into non-alcoholic areas, adding more than 50 new markets during the mid 1990’s. For the six months ended 31/10/98, sales rose 4% to $1.02 billion. Net income rose 9% to $104 million. Results reflect higher sales volume sales for Lenox collections and improved manufacturing efficiencies.
User Comments
|
|
